Barry Schwartz on the Paradox of Choice
Yesterday, I attended a talk by Wilco Jansen, coordinator of development at Joomla. Discussing interface design, he referred to this talk by Barry Schwartz, psychologist and author of the book Paradox of Choice. His argument is that if we have more choice, we often feel more constrained. I watched the video this morning, and found it very interesting!
Click here for a larger video.